Challenge:
The McCann Worldgroup network suffered from an embarrassment of riches when it came to category-specific expertise. Brilliant thinking across key growth areas were hidden in employee’s desktops across the world. The opportunity was centralization and connection.
Objective: Formalize valuable IP and employee perspectives to help grow current and new business – and with $0 investment.
MW Global Practices
Growth Strategy
Initiative: MW Global Practices – A unique community of 115+ experts contributing to thought leadership and growth opportunities within several specific categories. Experts attain executive leadership visibility, professional development and global network connectivity in exchange for their participation.
Impact:
Expert participation in 40+ global markets
Supported $8M+ revenue growth in first 18 months
Serviced 105+ client brands
4.35/5 Expert satisfaction score
What I Did: With a small but mighty team, I developed the organizational approach and roll out plan including internal communications, recruitment and selection. I create thought leadership content, steward Practice operations and amplify the impact of Practice activities in multiple capacities.
What I Learned: Generosity is a powerful currency in organizations.
